zynofus Technologies private limited Interview Questions
- 0of 0 votes
AnswersHigher Quality Scores typically result in:
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Higher cost and better adpositions
b) Better ad position only
c) Lower costs only
d) Lower costs and better adpositions| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
Answers16) When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Manual cost-per-click (CPC)
b) Automatic cost-per-click (CPC)
c) Cost-per-acquisition (CPA)
d) Cost-per-thousand impressions (CPM)| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhat’s one of the main benefits of using ad extensions?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Extensions ensure a higher click-through rate (CTR) because they
Make your ad more prominent
b) Extensions provide additional information to make your ads more Relevant to customers
c) Extensions increase your reach by showing your ad on more Advertising networks
d) Extensions are automated so that you don’t have to create your ads| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhich of these metrics is especially important to clients who are running a branding
- careers@zynofus.com January 06, 2022 in India for Digital marketing
campaign?
a) Average cost-per-click (avg.CPC)
b) Click-through rate (CTR)
c) Impressions| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersMention the types of extension available in google ads?_____
- careers@zynofus.com January 06, 2022 in India for Digital marketing| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe affinity audience can be defined as __________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) A marketing user who is willing to make a purchase
b) A user showing a continuous interest in the matter
c) A user similar to that of your customer list
d) A user similar to that of your remarketing list| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhich of the following is the correct abbreviation CMS
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Content Maintenance System
b) Content Management System
c) Content Marketing System
d) Content Maintenance Site| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersHow much time period to get a Google page ranking?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) 1 week
b) 2 week
c) 2 months
d) More than 3 months| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhat is anchor text?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) It is the visible text that is hyperlinked to another page
b) It is the main body of text on a particular web page
c) The text within the left or top panel of a web page
d) It is the most prominent text on the page that the search engines use to assign a title to the page| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersBest way to improve search engine ranking is with______
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Video
b) Blog
c) Having at least 500 words of text per page
d) Using a lot of graphics per page| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
Answers) Search page engine optimization refers to_______
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Programming keywords into a website
b) Each page of a website for design
c) Amount of links coming into your website
d) The number of search engine sites a website| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe ________ plays a major role in better content creation.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) icon
b) keyword
c) description
d) viewport| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
Answers) How many main pillars of digital marketing?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) 2
b) 4
c) 3
d) 5| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersDigital marketing is often referred to as___________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) online marketing
b) internet marketing
c) web marketing
d) All of the above| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersHow many lines are essentially required to write in the description box of a channel?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)2
b)3
c)1
d)5| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat is the correct abbreviation of SERP?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)System Engine Random Page
b)Search Estimate Result Page
c)System Estimate Random Page
d)Search Engine Result Page| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersThe affinity audience can be defined as __________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)A marketing user who is willing to make a purchase
b)A user showing a continuous interest in the matter
c)A user similar to that of your customer list
d) A user similar to that of your remarketing list| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhich of the following factors leads to a Successful PPC Advertisement?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)Improved Landing Page Quality
b)Quality Score
c)All of the above
d)Selecting relevant keywords| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat is meant by Impression Share?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)The percentage of times your ad was displayed when it was eligible to be displayed.
b)The percentage of times your ad was displayed higher than your primary competitor.
c)The percentage of impressions you lost due to a low ad rank.
d)The percentage of times your ad was displayed divided by all possible impressions for that search term.| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersIn the email campaign, __________ delivers the advertisements into the group of targeted customers.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)Indirect email marketing
b)Direct email marketing
c)Spamming
d)Spoofing| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhich of the following is the correct abbreviation CMS
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)Content Maintenance System
b)Content Management System
c)Content Marketing System
d)Content Maintenance Site| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhich of the following is the correct depiction of Digital Marketing?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)E-mail Marketing
b)Social Media Marketing
c)Web Marketing
d)All of the above| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersWhat is a link to a page or site from another site called?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Hyperlink
b) backlink| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersA friendly URL is:
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Short, with recognizable text and date
b) Short, with recognizable text
c) Short, with recognizable text and relevant keywords| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWebsites that work on both desktop and mobile are called
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Matchable
b) Dynamic
c) Indexiert
d) Responsive| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat is a backlink strategy?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a)External links arriving on my website
b) Hyperlinks of my site| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat does anchor text mean?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) The largest text on a page
b) The visible text which is hyperlinked to another page
c) The most important keyword for a page
d) The visible bolded text| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat’s one of the main benefits of using ad extensions?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a. Extensions ensure a higher click-through rate (CTR) because they
Make your ad more prominent
b. Extensions provide additional information to make your ads more
Relevant to customers
c. Extensions increase your reach by showing your ad on more
Advertising networks
d. Extensions are automated so that you don’t have to create your ads| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersIf you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Callout extensions
b) Location extensions
c) Previous visit extensions
d) Sitelink extension| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING - 0of 0 votes
AnswersWhat is “social media optimization”?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Creating content that easily creates publicity via social networks
b) Writing clear content
c) Creating short content which is easily indexed
d)Hiring people to create content for social
networks| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING