zynofus Technologies private limited Interview Report
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Answers) Search page engine optimization refers to_______
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Programming keywords into a website
b) Each page of a website for design
c) Amount of links coming into your website
d) The number of search engine sites a website| Report Duplicate | Flag | PURGE
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AnswersWhat’s one of the main benefits of using ad extensions?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Extensions ensure a higher click-through rate (CTR) because they
Make your ad more prominent
b) Extensions provide additional information to make your ads more Relevant to customers
c) Extensions increase your reach by showing your ad on more Advertising networks
d) Extensions are automated so that you don’t have to create your ads| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
Answers) How many main pillars of digital marketing?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) 2
b) 4
c) 3
d) 5| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe hyperlink refers to a __________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Outbound link
b) IFTTT link
c) KPI link
d) Inbound Link| Report Duplicate | Flag | PURGE
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AnswersWhich of these metrics is especially important to clients who are running a branding
- careers@zynofus.com January 06, 2022 in India for Digital marketing
campaign?
a) Average cost-per-click (avg.CPC)
b) Click-through rate (CTR)
c) Impressions| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe affinity audience can be defined as __________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) A marketing user who is willing to make a purchase
b) A user showing a continuous interest in the matter
c) A user similar to that of your customer list
d) A user similar to that of your remarketing list| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe most effective Ad Words ad headlines ______.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Include the company name or website domain name
b) Do not contain the most important keywords
c) Directly relate to the keywords being searched
d) Are written in all capital letters| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersMention the types of extension available in google ads?_____
- careers@zynofus.com January 06, 2022 in India for Digital marketing| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
Answers22) Data shows that the audience for a client’s running shoe shop is women aged 35 to 50. How can you optimize this client’s Display Network campaign based on research?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Add demographic and age targeting to show ads to people in this audience
b) Increase cost-per-click (CPC) bids and experiment with variations of ad Produced for Training and Revision by SEOATBEST.com | Certified Ad words Specialist .text that includes running tips
c) Set up a remarketing list to show ads to women who have previously visited your client’s website
d)Use frequency capping to limit the number of times that men aged 40 to 65 see your client’s ads| Report Duplicate | Flag | PURGE
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AnswersWhere you can use A/B Tests on things other than web pages?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Email
b) Mobile App
c) PPC
d) All of the above| Report Duplicate | Flag | PURGE
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Answers16) When setting up a Search Network campaign for a client, you want to maximise the number of clicks that their ads can get. Which bidding strategy should you use to achieve this goal?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Manual cost-per-click (CPC)
b) Automatic cost-per-click (CPC)
c) Cost-per-acquisition (CPA)
d) Cost-per-thousand impressions (CPM)| Report Duplicate | Flag | PURGE
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AnswersWhich of the following is the correct abbreviation CMS
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Content Maintenance System
b) Content Management System
c) Content Marketing System
d) Content Maintenance Site| Report Duplicate | Flag | PURGE
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AnswersWhat is meant by A/B testing in marketing?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Testing of 2 different products
b) Testing 2 version of the advertisement to see which elicits the best response
c) Clinical testing of medical products before legally allowing them for sale
d)Testing via 2 mediums, such as TV and radio| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersKeyword research allows you to ___________
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) determine which keywords to target
b) learn about your customers interests
c) Both a & b| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersThe ________ plays a major role in better content creation.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) icon
b) keyword
c) description
d) viewport| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersBest way to improve search engine ranking is with______
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Video
b) Blog
c) Having at least 500 words of text per page
d) Using a lot of graphics per page| Report Duplicate | Flag | PURGE
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Answers23)A friendly URL is:
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Short, with recognizable text and date
b) Short, with recognizable text and relevant keywords| Report Duplicate | Flag | PURGE
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AnswersHow much time period to get a Google page ranking?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) 1 week
b) 2 week
c) 2 months
d) More than 3 months| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING - 0of 0 votes
AnswersDigital marketing is often referred to as___________.
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) online marketing
b) internet marketing
c) web marketing
d) All of the above| Report Duplicate | Flag | PURGE
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AnswersHigher Quality Scores typically result in:
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Higher cost and better adpositions
b) Better ad position only
c) Lower costs only
d) Lower costs and better adpositions| Report Duplicate | Flag | PURGE
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AnswersWhat is anchor text?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) It is the visible text that is hyperlinked to another page
b) It is the main body of text on a particular web page
c) The text within the left or top panel of a web page
d) It is the most prominent text on the page that the search engines use to assign a title to the page| Report Duplicate | Flag | PURGE
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AnswersYour client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
- careers@zynofus.com January 06, 2022 in India for Digital marketing
a) Converted clicks
b) Click-through rate (CTR)
c) Conversion rate
d) Impressions| Report Duplicate | Flag | PURGE
zynofus Technologies private limited DIGITAL MARKETING DIGITAL MARKETING